Feature introductions are tough — there’s just a lot to get across. Putting the value up front let us pique interest before getting into the nitty-gritty details.

When done right, little dashes of empathy can be delightful. The trick is to find places where the user's already having a moment, and be a part of it.

For brand new users, it helps to skip the what and go directly to the why. Instead of what a product is, put the focus on why it’s useful.

This two-screen user flow looks simple enough — but getting there took lots of work. After whittling down requests from stakeholders, we were left with just the essentials.

We applied machine-learning smarts to surface important unread messages. Giving some insight into why a particular message made the cut helped build trust with skeptical users.

It’s not hard to do good UI writing — so if you’re struggling, you might have a bigger UX problem. This talk explores all the ways language can improve our work. Given at Design Matters in Copenhagen.

What do you do, as a UX writer, when the English language has failed you? This is a quick look at my three go-to strategies, written for the Slack Design blog.

Inspired by Ray and Charles Eames’ “Powers of Ten,” this top-to-toes study of UX writing starts with the most basic, atomic particle — microcopy — then zooms out. Given at Confab in 2018.

Set in Seattle, “Never” is a heartbreaking study of a modern friendship. I produced this feature-length indie.

The best reasons to own a smartwatch are years away. So why didn’t Apple wait?